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As a cinemagoer, I’m being carefully targeted for conversion to a philosophy of life. If I don’t like it, that’s my problem. After all, this philosophy of life is completely self-evident to the film-makers, and assumed to be acceptable and attractive to every sane citizen. So advertising our Christian history is not intruding dangerous propaganda into a neutral and benign space. It is competing with existing propaganda, existing philosophies and ideologies. No wonder it’s a challenge for some.