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 The original BBC – the British Broadcasting Company – began on October 18, 1922, as a programming service to create a demand for radio sets manufactured by a consortium of electronics companies. Much as in the United States, the company needed to create a demand for a product and so it developed the kind of programming content to motivate people to buy the sets or kits manufactured and sold by its partners. However, within just a few years the British company took on a new name – the British Broadcasting Corporation.